In Pakistan this trend get more support from urban population specially our youths. They have much awareness about the internet and wireless technologies. Chase up has also stepped forward to establish an online presence – maintaining standard and quality of products. Chase Up was founded in 1984 as a family owned business initially selling quality ready-made garment at affordable prices. The company was considered as pioneers of introducing the concept of modern departmental store retailing in Karachi. Chase up has started its online shopping since 2016. In the domain of online market, we follow the similar mantra of ladies' dress highlights a diversified collection of cloths from some well-known brands of Pakistan Fashion Industry. We also get them a wide scope of ladies' shoes, undergarments, beauty care products, gems, and accessories to give beguiling appearances. Among st this group, children's category has earned a different attention with a variety of clothing, toys, school stationery, accessories and baby care products. There are likewise a great deal of home decorative layout and electronic appliance items to change your four-walled house into a fantasy home.